At LIFE, something’s are in an indulgence rather than a necessity, sumptuous or expensive, abundance or great ease and comfort - these are all definitions of luxury. As the industry begins to be redefined; In the past what people have grown accustomed to has become new - but overall, there no longer seems to be one standard definition to help determine what is or is not luxury. No longer can something be considered luxury just based on cost, marketing campaigns, or personal desires. A 'luxury experience' is something that simply makes me feel good, or special. LIFE will redefine luxury hotel, for some people this can be staying at 'the' Landmark property in town - while for others it can be checking into the newest, hippest, trendy Boutique. Luxury in our hotel will go beyond the physical presence and amenities and extends to the all-important levels of service. LIFE will be an experience. It is going to be the total package of Florida.